Nothing says the festive season quite like an emotionally manipulative two-minute advert flogging you a jumper. Which of these tearjerkers deserves the crown?
Put the items in your preferred order.
John Lewis: The Bear and the Hare
A bear who's never seen Christmas gets an alarm clock from his rabbit mate. Somehow this reduced the entire nation to sobbing wrecks over a Lily Allen cover.
Sainsbury's: 1914 Christmas Truce
British and German troops swap gifts in No Man's Land in the most emotionally devastating supermarket ad ever made. Bit heavy for a Tuesday teatime.
John Lewis: Monty the Penguin
Sam wants his imaginary penguin friend to find love. Cue every child in Britain demanding a penguin for Christmas and every parent quietly panicking.

Coca-Cola: Holidays Are Coming
You know it's finally Christmas when those twinkling red trucks trundle across your telly. Genuinely more reliable than the Met Office.
John Lewis: The Long Wait
Turns out the impatient lad wasn't waiting for his own presents β he wanted to give one to his parents. Devastating twist, ten out of ten.
Drag the photo to reorder
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