Which 'ethical' purchase actually makes you feel like a decent human? Rank them.

That little logo on your Cadbury or morning brew promises farmers got a fairer deal. Feels virtuous with every sip, even if the mark-up stings.

Second-hand jumpers with a story, and the money goes to a good cause. Bonus points for smugly telling everyone where you got it.

Gliding past petrol stations feels like moral high ground on wheels. Just don't mention where the lithium comes from.

Paying an extra quid for eggs from chickens that saw daylight. A small gesture that somehow makes the fry-up taste better.

Lugging around a metal bottle like a walking eco-statement. Whether it truly saves the planet or just your 25p, it feels like something.