
We all like to think our shopping habits are doing a bit of good in the world. But which conscious choices genuinely tug at your moral heartstrings, and which just tick a box?
Put the items in your preferred order.

Fairtrade coffee and chocolate
That little logo on your Cadbury or morning brew promises farmers got a fairer deal. Feels virtuous with every sip, even if the mark-up stings.

Charity shop finds
Second-hand jumpers with a story, and the money goes to a good cause. Bonus points for smugly telling everyone where you got it.

Electric car or hybrid
Gliding past petrol stations feels like moral high ground on wheels. Just don't mention where the lithium comes from.

Free-range eggs and higher-welfare meat
Paying an extra quid for eggs from chickens that saw daylight. A small gesture that somehow makes the fry-up taste better.

Reusable coffee cup and water bottle
Lugging around a metal bottle like a walking eco-statement. Whether it truly saves the planet or just your 25p, it feels like something.
Drag the photo to reorder
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