From 'Labour Isn't Working' to Ed Miliband in Salmond's pocket, British campaign posters have shaped elections in seconds. Rank the ones that landed hardest with your gut.
Put the items in your preferred order.
Labour Isn't Working (1978)
That snaking dole queue outside an unemployment office became the most famous political poster in British history. It arguably handed Thatcher the keys to Number 10.
Demon Eyes Blair (1997)
The Tories tried to paint Tony Blair as sinister with glowing red eyes, but it backfired spectacularly. A rare case of a poster helping the other side win a landslide.
Miliband in Salmond's Pocket (2015)
A shrunken Ed Miliband peeking out of Alex Salmond's breast pocket haunted Labour throughout the campaign. Cameron's majority was partly built on this fear.
Breaking Point (2016)
Unveiled during the Brexit campaign, the queue of refugees poster was reported to police and condemned across the spectrum. Loved or loathed, nobody forgot it.
Dementia Tax May (2017)
Labour's savage attack ads over social care costs helped turn Theresa May's coronation into a hung parliament. Strong and stable, it was not.
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